About

A bit more than the CV says

I used to spend my free time chasing the next adventure. These days I mostly chase two small children. The skills transfer better than you'd expect: planning, adaptability, and a durable sense of humour.

Both taught me the same thing. The plan is never the interesting part — what you do when it stops matching reality is.

Marta sitting on a bench beside the Mafalda statues in San Telmo, Buenos Aires
San Telmo, Buenos Aires. Sitting with Mafalda, who has been asking difficult questions since 1964.

How I ended up here

I started in customer success at Tripadvisor, where I learned that most problems people bring you are communication problems in disguise. Then seven years at Google: first supporting the largest advertisers on Apps products in gTech, then running one of the company's largest career development programmes, and now leading written and visual communications for strategy and operations across gTech Ads.

Nobody hired me to redesign anything. The pattern just repeated: someone would hand me something genuinely good that nobody was reading, and I couldn't leave it alone. Eventually people started sending me things on purpose.

What actually motivates me

The moment it clicks

Someone reads the thing and stops frowning. That's the job. Everything else is scaffolding.

Complexity nobody chose

Most confusion isn't intellectual, it's structural. Reorder six paragraphs and a hard idea becomes an obvious one.

Making other people faster

I like being the reason a colleague's week got shorter. Good operations is mostly generosity with a spreadsheet attached.

Curiosity is the only thing on my CV that predates the CV.

Travelling taught me to land somewhere unfamiliar, work out how it runs and be useful within a day. Joining a new team asks for roughly the same thing.